Volvo came to us with a prestigious sponsorship of Sky Atlantic and a brief to match it. The challenge was to connect the V40 and XC60 models with the quality programming the channel's audience loves, in a way that felt creatively worthy of both. Working alongside their lead creative agency, we developed the concept around a single idea: a quality production is made up of many parts.

We delivered 24 idents across the sponsorship period, ensuring the work stayed fresh across the full two years of the deal. The campaign resulted in stronger awareness and cut-through compared to previous sponsorship activity, reinforced the brand's quality perception among the majority of viewers, and drove higher consideration to purchase.