We produced a teaser trailer for the Discovery Channel for their coverage of The Line, the most ambitious construction project ever conceived. 200 metres wide, 500 metres tall, and 170 kilometres long, The Line in NEOM represents a vision of urban living unlike anything the world has seen before.

The teaser was built to stop people in their tracks, conveying the sheer scale and audacity of the project in a way that made tuning in to the Discovery Channel feel unmissable. Grand in scope and precise in execution, it set the stage for a story that genuinely has no precedent.