Radox

Channel 5 Weather Sponsorship Ident

[PROJECT OVERVIEW]

Radox / Channel 5 Weather Sponsorship Ident

We produced a series of sponsorship idents for Channel 5 weather, placing Radox shower products at the centre of a quietly captivating visual world. The film follows a woman in silhouette as she opens her Radox and inhales its scent, oblivious to the animated branches of fruits and flowers that slowly wind their way around the frame in response.

The approach blended live action with animation to create something sensory and dreamlike, translating the essence of the product into a mood that felt as natural and immersive as the shower itself.

Client

Radox

Category

Commercial

Services

Creative Direction, Video Production

Location

London