Ladbrokes

Joseph O'Brien Stables

[PROJECT OVERVIEW]

Ladbrokes / Joseph O'Brien Stables

We travelled to the Joseph O'Brien stables in Dublin to capture the daily rhythms of life behind one of Ireland's most celebrated racing operations. Shot from the hip in a raw documentary style, the film followed the dedication, routine, and craft that goes into training a champion racehorse, letting the environment and the people within it tell the story naturally.

The piece was created to build anticipation around the Melbourne Cup, putting a spotlight on the Irish horses set to compete and giving audiences a rare, intimate look at what it takes to prepare them for one of the world's most prestigious races.

Client

Ladbrokes

Category

Brand

Services

Creative Direction, Video Production

Location

Dublin, Ireland