We produced a commercial for Gran Turismo Sport on PS4, built around the rivalry between two competitors preparing with the same focus and intensity you'd expect from professional athletes, only for the reveal to show they were gearing up to go head to head on the game. The concept played on the blurred line between real-world competition and virtual performance, treating the gaming experience with the same weight and drama as the sport itself.

The result was a high-energy commercial that spoke directly to the PlayStation audience while tapping into the culture of competition that sits at the heart of the Gran Turismo franchise.