Revlon ColorStay is a product with a fiercely loyal following, but awareness beyond that circle had room to grow. With 31 shades formulated across two skin types and a 24-hour wear promise, the brief was to make that breadth of coverage impossible to ignore, quickly and compellingly, across Video on Demand and Revlon's own social channels.

We cast a range of models varying in skin tone and skin type and built the film around a stop-motion technique that saw them seamlessly interchange from the lightest shade to the deepest, demonstrating the full spectrum of women ColorStay covers in a way that was dynamic, informative, and visually arresting from the first frame.