Microsoft

Halo Reach at Westfield

[PROJECT OVERVIEW]

Microsoft / Halo Reach at Westfield

We produced a promotional film for Microsoft capturing a live art installation at Westfield built around the world of Halo Reach. The film documented the process of a team of artists painting large-scale characters from the game in real time, drawing curious crowds and turning the shopping centre into an unexpected canvas.

Shot as a montage, the piece followed the installation from first stroke to finished work, capturing both the craft behind it and the reactions of the public as it came to life around them. The result was a piece of content that brought the energy and scale of Halo Reach off the screen and into the real world.

Client

Microsoft

Category

Commercial

Services

Creative Direction, Video Production

Location

London