Klever Bikes

The Klever Bike Advertisement

[PROJECT OVERVIEW]

Klever Bikes / The Klever Bike Advertisement

We took to the streets of London with a lowrider car rig, an Arri Mini, and a 400mm telephoto lens to capture Klever's light electric vehicles exactly as they were built to be seen: in motion. The brief was to make the bike the undeniable choice, positioning it as a genuine alternative to the car by showcasing its power, durability, and the quality of its brakes and lights through the way it moves through the city.

Every shot angle and edit decision was made in service of that idea. The result was a film that doesn't just show a bike on a road, it makes choosing any other form of transport feel like the harder option.

Client

Klever Bikes

Category

Brand

Services

Creative Direction, Video Production

Location

London