We partnered with TAG to produce a brand awareness campaign for their Creative AI Hackathon, a fully immersive AI experience bringing together some of the most forward-thinking minds in the creative space. The brief called for a campaign that matched the energy and ambition of the event itself, communicating what was possible when creativity and artificial intelligence collide.

Built for social from the ground up, the campaign leaned into the visual language of AI to create something that felt as cutting-edge as the hackathon it was promoting.