We created a social campaign film for Converse built around the idea that everybody customises their Chucks. At the centre of it was Michelangelo, a robot carving its way through a blank canvas using ground-breaking technology, revealed by the end of the film to have sculpted an original pair of Converse All Stars from scratch.

The piece was built to live within the #ChuckHack social tag, a Converse seeded campaign celebrating those who make the shoe their own. Playful, inventive, and shareable by design, it brought the spirit of customisation to life in a way nobody had seen before.