Volvo wanted to make a big creative impact to match their prestigious sponsorship of Sky Atlantic. The challenge was to marry their V40 and XC60 models with the quality programming loved by the channel’s audience. We worked with their lead creative agency on the concept titled ‘A quality production is made up of many parts’.

The concept showed off the cars beautifully whilst perfectly aligning the brand with the content of the channel.

We delivered 24 idents, ensuring that freshness is retained for the duration of the two-year sponsorship deal.

The work resulted in higher awareness cut through compared to previous sponsorship campaign and reinforced perception for quality from the majority of viewers, with a higher consideration of purchase.