Revlon ColorStay is a much-loved product by those who know it, but relatively unknown outside that circle. ColorStay is unique in the marketplace - it has a range of 31 shades, formulated for two skin types (oily and normal to dry), and it lasts for 24hrs. Revlon wanted to drive awareness of this information to increase consideration to purchase, informing viewers that whatever their shade, Revlon have it covered.

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We created an engaging digital-first piece of content to be used across Video on Demand and Revlon’s own social media channels. Our production had to achieve cut-through, quickly informing potential customers of the core brand and product messages, while also engaging them. We cast models who varied in skin type and skin tone to create a stop-motion film. The models apply ColorStay, seamlessly interchanging between each other as we go from the model with the lightest skin shade to the darkest. We visually demonstrated the broad variety of women ColourStay foundation covers in a quick, informative and dynamic way.