We created an 80 second VR film to showcase Mitchilen’s new tyres in snow, rain and dry road conditions. The film featured a new state of the art IVECO Z truck, driving through a tunnel, before the truck then dissolves away in a flash of blue wire frame, revealing just the hero Michelin tyre.

 

The tyre then reveals it’s build blueprint before activation hotspots appear, offering key information on it’s design and build quality. Our film was showcased at the Commercial Vehicle Show at the NEC Arena , where Michelin built a state of the art VR experience, with our film taking centre stage.