Filmed on location around the city of london using a lowrider car rig shooting with the Arri mini camera using a 400mm telephoto lens the aim of the film was to show the bike at work travelling the roads of London Town. 'light electric Vehicles in motion' the car alternative.

 

The style of editing and the angle of shots was to give a clear image of the bikes power, durability and high quality brakes and lights.

 

The aim of the advert was to show that Bikes that ride Beautifully make it easy to choose this form of commuting over all other modes of transport.