Everybody knows you can customise your Chucks. And that's the idea behind the social campaign we created for Converse.

#chuckhack is a Converse seeded social tag for people who have done just that.

Now, meet the robot who builds his own pair of Converse All Stars. Introducing: ‘Michelangelo’.

Using ground-breaking technology, our story shows a robot carving through its own ‘blank canvas’, which by the end of the film is revealed as a sculpture of an original pair of All Stars.